a silver festina watch sitting on top of water generated with AI

<p>In this series, I explored the use of AI-generated backgrounds (via MidJourney) to enhance the textures of the watch dials without overpowering the visual narrative. By incorporating AI technology into the creative process, I aimed to experiment with new methods that push the boundaries of traditional set design. This experiment reflects my belief that as AI evolves, so should photography. While AI won&rsquo;t replace photography, it&rsquo;s becoming an essential tool in our workflow, much like CGI has.</p>

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a silver festina watch photographed and combined with water like background generated with Midjourney

a watch with a mother-of-pearl dial sitting on an AI generated background

Materials

Oyster

Model wrapped in gauze, with glossy black lips, creating an artistic representation of vulnerability and beauty

Luxury watch on aubergine, representing life cycles and the passage of time

Close-up of Mizensir fragrance bottles, showcasing their refined design and luxurious metal labels

Extreme close-up of the Calvin Klein Obsessed for Men bottle label, with emphasis on the minimal and sleek typography.

Abstract motion blur of Yves Saint Laurent branded boxes with gold logos, highlighting luxury and movement.

Guess watch with a gold-triangle motif, set against a backdrop of golden circular patterns and triangle-shaped lighting that mirrors the watch dial design.

Luxury watch displayed on a dark artichoke, with moody lighting emphasizing the watch as the focal point while the artichoke serves as an unconventional yet intriguing prop.

Single gold ring by Lisa Motte on black paper background with flowing lines, highlighting the organic leaf-inspired design.

Close-up of a YSL lipstick case, highlighting the gold finish and the luxurious logo details.

Fossil watch suspended in mid-air with concentric circle shadows on the backdrop, emphasizing the mechanical details and precision of the watch design.

Full-body shot of Monique Bourscheid in a black oversized jacket, posing with a silver handbag.

 Extreme close-up of Muriel’s eye, emphasizing the shimmer and detail of the teal eyeshadow.